Media Scotland: providing innovative advertising solutions to clients

Media Scotland, publisher of national, regional and local newspapers, magazines, events and digital media products,including the Daily Record (dailyrecord.co.uk), Metro and ScotlandNow.com is part of Trinity Mirror Plc, thr UK’s largest multi-platform media company.

Bill worked with Media Scotland on the development of their Innovations department, which provides large scale brand advertisers with innovative campaign solutions that are more powerful than traditional newspaper advertising.

These solutions make use of Media Scotland's multi-platform capability across digital, print and events to ensure that the advertiser's key messages reach target audiences in a precise, impactful and measurable way.

Please see an example of this work in the McDonald's Restaurants case study here