If I were a young person today, I'm pretty sure I could easily be diagnosed with ADHD.

 

I'm an ideas guy who helps organisations do things better. 

 

My value-add is my ability to identify unique innovations that make a measurable difference. 

 

With over forty years of innovative marketing, sales, operations, and leadership experience - many in director roles, I have seen all the issues that give leaders headaches. at Vodafone Group, Reach (Mirror Group), Kwik-Fit, and my marketing agency InChannel (clients included McDonald's, Coca-Cola, Walmart, ScottishPower, UK Local Authorities, and The Salvation Army),

 

Typically, clients brief me on an issue and then take advantage of my audit service, where I provide independent detailed analysis, conclusions and recommendations. Many additional improvements also emerge - indeed, when clients engage me, I guarantee at least six additional measurable improvements that can be implemented instantly. 

​

My work has also enabled me to develop stand-alone initiatives that help not-for-profit organisations. In 2019, I set up Fun and Fit Bike (funandfitbike.com), a Community Interest Company (CIC) that helps organisations improve the health and wellness of their stakeholders. Over five thousand adults and young people have enjoyed the experience. In 2020, I set up a care service provider buying group to enable members to obtain ethically sourced and priced PPE - it continues to provide quality products and beneficial prices to over twenty member organisations today. 

​

philosophy of attention to details 

​

A two-year-old can come up with ideas, just you focus on the revenue my CEO told me dismissively when we were debating the importance was pitching to him that this was one of my greatest strengths

 

Bmcg - mostly retired, (but) using over 40 years multi sector business and life experience to hepl people, companies and community to do things better. (0ne example Res assocs)

Combining multi-discipline and industry experience with best-practice businesses methodologies, innovative thinking and attention-to-detail, I provide strategies and leadership that deliver business objectives with measurable results for corporate, SME and Third Sector organisations who are seeking to improve.

Available for UK and international roles/projects on interim, short-term or consultancy basis. Get in touch for in-confidence initial discussion. (Tel, txt or Whatsapp on +44 7770 926895) or email bill@billmcgowan.co.uk

Experience includes director level roles for Vodafone Group, Kwik-Fit, Reach Plc, Scottish Power; start-up and ongoing CEO of highly successful marketing agency InChannel Communications with clients such McDonald’s, Walmart, Scottish Government. Headed up UK SME consortium for Middle East exporting.

Recently launched social enterprise Fun and Fit Bike which delivers programmes to help adults and children improve their health and wellbeing in a fun way.

Sectors in which I am experienced and can add value: publishing (newspapers, magazines, voucher and daily deal platforms), marketing communications (agency, client, publisher), sales promotion (voucher, activations, merchandising), advertising sales and media buying (print and digital), digital (web, social, mobile, app), market research (qual, quant, social), hospitality (food and drink, restaurants, hotels, customer service), international exporting and tourism (visitor attractions, events, travel), health and wellbeing.

My degree is in economics and marketing (BA) and I have Chartered Marketer status from the Chartered Institute of Marketing (CiM) as well as Associate membership of the Market Research Society (MRS).

I have lectured in market research for Cambridge Business School and led courses in this field for the Institute of Sales and Marketing, Dubai.

Everybody has a story, and your visitors would love to hear yours. This space is a great opportunity to give a full background on who you are and what you have to offer at your next job. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.
-----------------------------------------------------------------------------------------------------------------------------------------

Most of my career has been in marketing and business management, working in senior roles for companies such as Kwik-Fit, Vodafone Group. Reach Plc and Scottish Power. 

I went on to start my own marketing agency and ran it successfully for over ten years, employing a team of up to six marketing professionals. During this period, I moved the business into the areas of market research and social marketing, winning contracts with Local Authorities across Scotland to provide research and strategy support for care of older people and school meals services. I found the work in understanding and shaping the delivery of these services appealing and it gave me a lasting interest in how young and older disadvantaged and vulnerable people in Scotland are supported. Accordingly, I keep myself informed on national policy and the landscape of these areas. 

More recently, I moved into freelance marketing and business start-up consultancy, including interim roles, as well as starting a social enterprise business, Fun and Fit Bike CIC. 

Fun and Fit Bike is the smoothie bike reinvented into a unique programme that delivers learning experiences on health and wellbeing, as well as life skills such as confidence, resilience, and STEM, to people of all ages and abilities. It has been a great success, attracting interest and paid-for bookings from education, community and corporate customers across the UK including Glasgow City and Edinburgh City Councils, Marriott Hotels, Scottish Power and SCVO.

The advent of Covid-19 has temporarily halted Fun and Fit Bike and much of my consultancy work. Fortunately, I have been able to pivot into the area of PPE supply, which has brought me into contact with many care service organisations and strengthened my interest in this sector. 

This unprecedented time has accelerated my passion to do more in the charitable/third sector and I believe my experience and skillsets would allow me to add value to an organisation that is seeking to further improve its performance, particularly through the areas of strategy development, service delivery and stakeholder engagement/satisfaction. 

I have a BA degree from combined studies at the University of the West of Scotland and the Open University. I am married with two grown up daughters and have just become a proud grandfather. Outside of work, I lead an active life participating in many sports including cycling, walking, golf, and football as well as taking an interest in my local community. Travel is also a passion. Apart from my family, my proudest achievement is in realising my ambition to build my own home.

Related work

Fun and Fit Bike (funandfitbike.com)

In addition to the traditional fun ‘smoothie bike’ experience that Fun and Fit Bike offers for events, exhibitions, team builders, roadshows, etc. I have developed several structured programmes that can be used to improve stakeholder awareness of the importance of health and wellbeing, which may be of interest to Cosgrove in its work. Synopses of the programmes are provided in appendices below. 

 

Contd/

Contd/

 

Social care work for Local Authorities:

Although undertaken a few years ago, I have led the following projects.

Stakeholder consultations (and subsequent strategy recommendations) on home care services (incl care at home, community meals and telehealth) for South Lanarkshire, Renfrewshire, Glasgow City Councils.

Stakeholder consultations (and subsequent strategy recommendations) on school meals services (incl care at home, community meals and telehealth) for South Ayrshire, North Ayrshire, Argyll and Bute and West Dunbartonshire Councils.

PPE:

I currently supply PPE products and advice to Cosgrove, Jewish Care Scotland, Salvation Army, Cornerstone, Scottish Autism, The Richmond Foundation, Dumfries and Galloway Council, Aberdeen Council, Midlothian Council, Bon Accord Care, Turning Point, Enable.

 ek4me.co.uk

I mention this as it may have an application for your Young Enterprise project. 

This is a community information website for the town of East Kilbride. I started this site - and create most of the content myself - as a means of being involved in supporting my local community. 

Recently, I have been looking at using the model as a means of teaching people skills in digital publishing, from website design to content creation, with the idea that they could create their own community site.

Consultancy work:

I do a varied amount of marketing and business development consultancy and interim work, which can be viewed at billmcgowan.co.uk. My LinkedIn profile is https://www.linkedin.com/in/mcgowanbill/

​

--------------------------------------------------------------------------------------------------------------------------------------------------------

Need a big-hitter for short/medium term assignments?

 

I am a highly experienced marketing communications and media sales professional - operating in both UAE and UK - with a strong background in agency, client and media environments.

 

My key skills are in identifying, activating, leveraging and managing new and existing advertising business.

 

I am available for short-medium term assignments and can hit the ground running in any agency-client or media sales environment, guaranteed. 

 

Please contact me to discuss your requirements.

Use this space to talk about how you started and share your professional journey. Explain your core values, your commitment to the workplace, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement.